By Emily Wheeler
The allure of exclusivity draws only those seeking the best of the best. Belonging to a private club allows one the freedom to feel comfortable, as if the club is ones own. Indeed the club is their own because all members of a private club are indeed part owners. It also means that every member is a VIP, and is to be treated as thus. There is a new, exclusive, members only club in town. It is 41 Ocean in Santa Monica. This chic yet relaxed members only club was founded by Jeremy Umland.
Jeremy Umland is a worldly man with many interests, one being a passion for hospitality and entertainment. 41 Ocean is now THE club to join for like-minded individuals who enjoy VIP service. 41 Ocean is also residence to the world’s most creative bartender, Rob Floyd.
Jeremy Umland loves to see people have a great time. His vision is to have 41 Ocean be a safe haven for good, hard working people who love to have a good time. Jeremy is from New York originally, and he played professional baseball in Japan for years. Jeremy then went on to become a successful entrepreneur and real estate investor. Jeremy is a confident, intelligent, easy-to-be-around kind of guy, with a big smile. He is the perfect host to this classy private club. Jeremy says that hospitality runs in his blood. He is the owner of other successful restaurants, and being intrigued by the concepts of the Jonathan Club, and Soho House being members only clubs, he was inspired to start 41 Ocean. 41 Ocean is a private club, directed towards the professional crowd of Santa Monica and Brentwood, but the word is getting out, and celebrities such as Toby Maguire have been frequenting the club as well. Jeremy sees 41 Ocean as being a true California club, filling up with members who work hard, follow their dreams, and then like to relax with a craft cocktail and music.
Rob Floyd has been called “the best bartender ever.” He has been dubbed “The Liquid Chef,” with his flashy creativity in building cocktails, (often involving fire), and his combinations of amazingly fresh ingredients. 41 Ocean is lucky enough to call him head of their team. An extremely friendly and amiable guy, Rob has 20 plus years of experience in experimental mixology. Rob and Jeremy met years ago at the Park Avalon in New York City, and since then they have reconnected. In turn Rob has joined Jeremy at 41 Ocean. Rob started his bartending in Miami, igniting his passion for creating the best, most interesting, and the most flavorful drinks. He traveled the world looking for new and interesting ingredients. After heading up the staff at Park Avalon for years, Rob then moved out to Los Angeles to work for the world famous Chateau Marmont Hotel. After eight years at this historic celebrity haunt, Rob opened the SLS Hotel and The Bazaar in 2008. Rob then was the main attraction at Library Bar in the Roosevelt up until he made his most recent move to 41 Ocean.
Rob Floyd has coordinated with world famous chefs such as Jose Andres, Scott Conant, and Jamie Gwen, whom he hosted a radio show with. Rob has been the subject of articles and television shows with companies such as the E! channel, Angeleno Magazine, CBS, NPR, Fox News, and LA Magazine. Rob also famously created “Cocktail Theatre,” an educational tasting series that combines cocktails, history, and a Rocky Horror Picture Show element. The tickets for these highly entertaining events often sell out months in advance. Cocktail Theatre will be performed at 41 Ocean in the near future.
Currently 41 Ocean has around 600 members, and the club is also the venue to exciting events. One can experience 41 Ocean by purchasing tickets to events held at the club, such as charity events, or of course by becoming a member. Anyone is welcome to apply to become a member. Though because it is an exclusive club, there is indeed a bit of a screening process. Quality people are wanted, and anyone who gets out of control, or is aggressive need not apply. 41 Ocean is an oasis for the hard working, motivated individual to come and unwind with like-minded people in a classy, relaxing atmosphere.